A Lack of Political Identity: Australian politics needs a visual shake up

Posted by on Dec 3, 2012
A Lack of Political Identity: Australian politics needs a visual shake up

2012 was the most expensive U.S. presidential race of all time; it was a non-stop news cycle of alternate views and pitches. Australia has its opportunity in 2013 to cast its vote and decide in which party to trust. Even though the budgets, numbers and donation processes are vastly different, it still doesn’t excuse the astronomical ...

Rebranding the Bookie: gambling for a new generation

Posted by on Jul 19, 2012
Rebranding the Bookie: gambling for a new generation

Brief: Appeal to a new generation of gamblers and create a distinct brand for TomWaterhouse.com from the competition in the racing/sports betting industry. Client: TomWaterhouse.com – online betting agency owned and run by 3rd generation professional bookmaker Tom Waterhouse Desired outcome: Attract new customers to gambling by altering the image of sports betting and increase ...

Who Gives a Crap: design thinking creates business & social solutions

Posted by on Jun 4, 2012
Who Gives a Crap: design thinking creates business & social solutions

It’s a very exciting time to be a designer… well it’s always an exciting time to be a designer but there is a business revolution taking place in the most progressive companies worldwide. We are the sought-after commodity. Innovation and design thinking are becoming the cornerstones of technology and social start-ups and it’s only a ...

The Mexican Wave: how branding is shaping culinary Melbourne

Posted by on Apr 10, 2012
The Mexican Wave: how branding is shaping culinary Melbourne

Melbourne is in the midst of a taco trend.  A spicy wave of lemon wedged beer has broken the banks of foodie circles and is reaching the average punter.  A fondness for tacos and enchiladas used to be founded in nostalgia for the tex-mex Old El Paso kits that played cameos in Australian kitchens in ...

Packaging South American maté

Posted by on Nov 29, 2011
Packaging South American maté

I love things that aren’t what they seem. Or something intriguing that compels you to discover more or to go places you would have never gone before. This occurred to me about two years ago when an Argentinean friend of mine, Pablito, offered me my first mate (pronounced mah-teh). At first it tasted like an ...

Q&A – Vienna: Art & Design exhibition

Posted by on Oct 7, 2011
Q&A – Vienna: Art & Design exhibition

Vienna at the turn of the 20th century fostered an art and design movement that is extraordinary by any standards. Master craftsmen in one field would turn their hands to others with amazing success. The insatiable desire to be modern permeated in all aspects of Viennese society; city planning, exhibition catalogues, cutlery, furniture, frescos and ...

Elenco Records – Bossa Nova Masterstrokes

Posted by on Sep 9, 2011
Elenco Records – Bossa Nova Masterstrokes

Scene: 1960s swinging Brazil, new found prosperity, the feeling of hope untouched by war or famine. Sound: A whispered hush with a subdued pluck Sensation: A comforting sea breeze that forgets the humid day Rhythm: The golden age of Bossa Nova was born of a common feeling and expressed by an individual who was capturing ...

Interview: Film director – Mike Mills

Posted by on Aug 1, 2011
Interview: Film director – Mike Mills

Mike Mills is a true creative jack-of-all trades. His impressive portfolio spans from skateboard graphics, graffiti exhibitions, album art for Sonic Youth, MTV hits for French electro-pop duo Air and a musical re-interpretation of West Side Story for GAP. Now as writer/director of Beginners his new auto biographical film starring Ewan McGregor and Christopher Plummer, ...

Wine & Design: Unscrewed

Posted by on Jun 27, 2011
Wine & Design: Unscrewed

Firstly I want to say that this article was written with glass in hand, it was a fabulous excuse to ‘research’ and ‘expand my knowledge’ of viticulture and all things wino. The pairing of something modern (typography and illustration design) with something ancient (think Roman god of wine and all things fun Bacchus) has always ...

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